I came across this interesting article (Pink Overload) that supports what I've suspected about companies using the pink ribbon symbol to rake in sales. What first aroused my suspicion was the Think Pink Crochet For The Cure book. Although it does state in the description that a portion of the proceeds will go "to breast cancer research being conducted at the Indiana University Melvin and Bren Simon Cancer Center.," nowhere does it state how much, nor does this particular company make such a statement on the myriad of other "pink" items they push during the month of October, and throughout the year, in the name of Breast Cancer Awareness.
Don't get me wrong, I'm not denouncing any company. Nor am I saying we should boycott anyone. All I'm saying is know where your money is going when making charitable donations/purchases. We can't go on blind faith anymore. If it is something that you would normally buy then by all means continue to buy that product. I'm just saying be aware.